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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

How New Calls to Action in Facebook's Mobile App Ads Will Help Your Business

what-is-seoWhen Facebook introduced the Mobile App Ads last year, the aim was to drive installs for companies. Mission succeeded. More than 145 million installs from the Google Play and Apple App stores. Now comes the second, and potentially far more exciting phase of this app. With most users opening an app between 6 and 10 times, Facebook went to work to find a way to urge installed users to return and actually use the apps. Facebook has done this by providing seven more calls to action inside the app itself, such as "Open Link," Use App," "Shop Now," "Play Game," "Book Now," "Listen Now" and "Watch Video," all designed to pump up user engagement with already installed apps.

Read more: How New Calls to Action in Facebook's Mobile App Ads Will Help Your Business

5 Ways to Get Customers Raving About You

weblinkIt's no secret that one of the best ways to increase revenue is to find new business. And one of the best ways to get new business is thru customer referrals. There is very little that speaks as glowingly about your business than your current and past customers raving about it. What's even better, usually this most effective form of advertising doesn't have to cost you a cent!

Read more: 5 Ways to Get Customers Raving About You

Been flamed lately? Here's how to deal with it

imagerepNo doubt you've seen examples of unsatisfied customers and business owners going at each other tooth and nail online. If you haven't here's a perfect example of how to sink your own ship! Having the haters focus on you is no picnic, but damaging your or your brand's reputation due to your response is a bit like a self-inflicted gunshot wound. Totally unnecessary.

Read more: Been flamed lately? Here's how to deal with it

Should Twitter be Part of Your Online Marketing Strategy?

twitterTwitter announced on April 30th that its ad platform is now accessible to all that want to give it a whirl. For more than a year testers have been using this system, and Twitter has been asking for user feedback and tweaking Twitter ads. The significant difference in this ad platform is that you are charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. It's been a while coming, and the jury is still out exactly how effective it's going to be, however, many of the questions it brings to mind are indeed interesting. Like, for example, is Twitter now a viable substitute to Facebook? Who wins in a head-to-head showdown?

Read more: Should Twitter be Part of Your Online Marketing Strategy?