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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Why Protect Your Online Reputation?

imagerepWe've all seen how fast word travels nowadays, and nowhere is that more important to your small business than in the realm of your online reputation. What took you several years to build can be shattered in seconds. Just in case you're not up to pace on why exactly your online reputation matters so much, let's look at a few statistics. Cone Communications has found that a full 89 percent of consumers view online channels as trustworthy sources, and that 80 percent have actually changed their decision about purchasing after taking a look at a negative review. Not just that, but your own social media accounts is where the action is! The Society for Communications Research informs us that another 72 percent report researching companies through their social channels prior to making purchasing decisions, and 59% use these same social sites to let the world know about their frustrations about you and your customer service.

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Tips to Make Your SMS Marketing Campaigns a Success

mobilexlSMS marketing, which stands for simple message service, has shown to be a more than feasible alternative to email marketing. It’s getting harder and harder to find those who are not using text messages in one form or another, and they are not only the realm of pre-teens.

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Don't Believe Everything You Read - Daily Deal Sites Can Work!

moneyYou’d believe from all the hate that’s been written about daily deal sites, and how they are now all a thing of the past as a method to market your local business, we wouldn’t like them either. You’d be wrong. There’s quite a bit that goes into making daily deal sites work for your local business, and a few well-publicized failures, shouldn’t end up being the reason to avoid using the daily deal model. As a matter of fact, once you look closely, the lion’s share of them “failures” had quite a bit in common, particularly a evident misunderstanding of exactly how to run a daily deal promotion, poor negotiation of their deals, and not tracking their customers redemption and spending. Given that they had unbelievable fails in these areas, is it any wonder they failed?

Read more: Don't Believe Everything You Read - Daily Deal Sites Can Work!

5 Easy Ways to Spruce Up Your Site

cleanJust like your home, your business website also needs a spring-cleaning. It’s easy to let things slide, and the results of that could be a steady decline in traffic, reputation and ultimately sales. This can be a relatively insidious way for you to lose traction with your website, as you don’t immediately see it happening. But it’s very real, and will have very real results.

So in the spirit of prevention, here are 5 ways you can make a huge difference in how your sites appear, operate and prosper.

Read more: 5 Easy Ways to Spruce Up Your Site