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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

What Is Google Places?

google-placesIf you've been anywhere on the internet for any length of time, you know about Google. This internet behemoth began its life as a toned down search engine, but is now one of the leading technology companies in the world. Google now operates their original search engine as well as Google Maps, the Android Phone operating system, and many other tech based devices and services.

One of the more recent developments for Google has been the add-on to their Maps software called Google Places. Quite simply stated, this service allows users to pinpoint their business on Google Maps.

Before now, it has been difficult to get yourself noticed amidst the vast crowd of people and companies who have a presence online. Luckily, Google Places now allows you to stand out from the crowd.

Read more: What Is Google Places?

The Power of Marketing on Facebook

power-of-facebook-marketingEveryone knows about Facebook. Well, almost everyone. According to Facebook's statistics page (http://www.facebook.com/press/info.php?statistics), there are more than 750 million active users and 50% of active users log on in any given day. This social network now has a global reach, and tapping into that market should be one of your primary goals.

Part of Facebook's power comes with the ability to customize your pages to fit your needs. The landing pages on your Facebook wall can also be designed to target different people, those who like you, and those who are simply curious about what you have to offer. This level of flexibility is a key benefit to marketing through Facebook.

Read more: The Power of Marketing on Facebook

What is SEO and How Can You Use it to Build Your Customer Base?

what-is-seoAs your business grows, the need to position your website in a place where potential customers can find it quickly and easily grows with it. One simple tool to use to increase web traffic is something known in the industry as SEO (Search Engine Optimization). Simply stated, SEO is the practice of using keywords and links that your potential clients are using to search with. For instance, if a customer is looking for an industrial power tool salesman in Duluth, they'll often search for just that (Industrial Power Tool Sales in Duluth). Knowing this and ensuring your website has the keywords that will build the relevance to these terms will allow the search engines to find your site and bring it to the customer's attention.

Read more: What is SEO and How Can You Use it to Build Your Customer Base?