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Pinterest Is Awesome for Business. Here's Why


Hey, I get it: you’re too dang busy to keep up with yet another social network. But I’d be remiss if I didn’t tell you about how small businesses are crushing it with Pinterest, a visually attractive social network where users share (or “pin”) images of things that interest them. This upstart social platform has developed into a terrific place to…

  • Meet new customers
  • Boost website traffic
  • Increase brand recognition
  • Drive sales activity

So let’s go over the reason why this visual social network so cool—and so effective as an effective marketing tool.

Visually appealing! Less whining!

Instead of focusing on the details of day-to-day living like Twitter and Facebook manage to, Pinterest encourages users to share their interests—fashion, art, food, crafts, architecture, cocktail recipes, design, you name it—with like-minded folks. Here’s a quote from Copyblogger contributor Beth Hayden I thought was both funny and illustrative: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Hallelujah, right?

Why are marketers so enthusiastic about Pinterest?

For starters, the website is incredibly well-liked. Just last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. Nobody was expecting it. Even social media watchers were caught off guard. Practically overnight Pinterest became a MAJOR driver of online traffic. Get this: Pinterest drives more traffic than YouTube, Google and LinkedIn—combined. Here’s one more thing: users love Pinterest. They can’t get enough. It’s addictive. As per comScore data Pinterest users average 89 minutes monthly on the site and Google users average just 3 minutes each month.

So what?

Why should businesses like yours care about Pinterest? It’s pretty simple. For starters, the site is a low-key, non-threatening way to meet prospects who are enthusiastic about what you’re interested in! This built-in permission helps you build new relationships with folks inside your target market. Secondly, Pinterest is an effective place showcase your products or services, stay top of mind and grow your “tribe” of like-minded people. Just create an account. You’ll see a myriad of businesses on the site, such as…

  • Florists
  • Farmers markets
  • Furniture makers
  • Fly fishing guides
  • Fitness clubs
  • Fashion consultants
  • The list is endless.

    Ready, set, pin!

    Most businesses tend to quickly come up with explanations why they shouldn’t use social media—but the fact is, many sell themselves short and don’t become involved because they don’t think they have a natural place in a particular network. Now, if you run an accounting business, maybe Pinterest isn’t the perfect fit, but then again, it’s entirely possible that you could be a trailblazer and use Pinterest to market your business and have amazing success. Hey, if a plumbing franchise in Waco, Texas can make Pinterest help their business, you can too! It’s way too easy to sell yourself short and come up with reasons to stay on the sidelines!