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Is Your Business Website Mobile-Friendly? Let's Hope So

what-is-seoThe economic recovery is a slow one. Folks are still worried about losing their jobs. Millions of homeowners owe more on their mortgage than their homes are worth. Credit-card debt continues to overwhelm many U.S. households. These are challenging times for consumers. As a small business owner, you don't want to provide them with more reasons to not buy your products or services. Unfortunately, many businesses are doing just that when it comes to their websites. They're using sites that do not work well on mobile devices including tablets and smartphones. As more consumers use their mobile devices to find local information (according to Google, 1 in 3 searches are local) nearby businesses are still running archaic sites that look like crap (let’s be honest) on smartphones and tablets.

Losing customers one click at a time

At first blush, this might look like a small problem. It’s not, unfortunately. As the folks at MarketingVOX recently pointed out, there are very real financial penalties for having a mobile-unfriendly website. As increasingly more consumers use mobile devices to access the web, the penalties are becoming stiffer. In a recent post, MarketingVOX highlighted research from Google showing that:

  • 2/3 of consumers say that they're more likely to buy products and services from a mobile-friendly site.
  • 61 percent of consumers say that they'll quickly leave a mobile site if they can't find the info they need immediately.

The Google survey also discovered that 96 percent of consumers say they've found websites that were not designed for mobile devices. And fifty percent of consumers said that even if they like a business, they'll buy from it less frequently if the business's website isn't mobile-friendly. And on the plus side? A full 74 percent claim that they're more likely to come back to a mobile-friendly website.

What you must do: Optimize for mobile!

What sort of mobile experience are you offering to your prospects and customers? If it’s bad, the research from Google is unequivocal: you’re losing customers. If it’s a good experience, you’re probably taking them from your competitors. It’s not hard to see why mobile website optimization is important. Take a look around you. The chances are good you’ll see someone hunched over a mobile device, tapping away at their iPhone, Android tablet or Kindle e-reader. This isn’t a passing fad. The truth is, a recent report from Morgan Stanley projects that browsing the web on mobile devices will outpace web surfing on personal computers within the next year. And according to a joint Google/Ipsos study, after consumers look up a business via mobile, 61% say they make a phone call and 59% say they will go to the business! Can you guess which businesses are more likely to hear the phone ring? Yes, the ones with mobile-ready websites. If you have a smartphone, here’s your homework: pull up your website using your mobile browser. If your site looks cramped or unreadable, you know what you have to do: fix it. Get help if you need it! Otherwise, you’re at risk of losing what every business depends upon. Paying customers.