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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Small Business on a Budget? 5 Proven Methods to Help

what-is-seoMobile marking is a goldmine!

However, given the marketing activities of most small businesses, you'd probably never know this.

The era of the smart phone has arrived but local business owners are still in the dark ages. They're playing catch up with their clients and their behavior. An interesting Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their website for mobile devices! What does this mean for small businesses? It means this is a great time to stand out from the crowd. The mobile customers are ripe for the picking and you are in prime position to reap the rewards!

Since we are now seeing over half of all searches taking place on a mobile device of some sort, now is the time to take advantage of this. Here are five proven ways mobile marketing can help local businesses on a budget.

  1. Optimize the Site for Mobile Users – Google did a survey and found that 61 percent of consumers will leave a website if it is not properly optimized for mobile users. Without a mobile optimized site, the rest falls by the wayside. The site must be mobile friendly and available on all platforms.
  2. Look into Mobile Ads – Mobile ads are cheap and efficient. This may sound surprising but at the moment a lot of the inventory goes unsold each month which keeps the prices down. This makes it an excellent time to jump in and explore the concept of mobile advertising.
  3. SMS and Push Notifications – SMS messages (text messages) have a great open rate. According to Frost and Sullivan, they're opened at an amazing 95 percent! Push notifications are an execllent strategy to keep in contact with your customers who choose to opt-in.
  4. Combining Mobile and Your Social Media – Nothing says social media like real-time connections with your subscriber base. This is the latest trend and even the smallest of companies can get in on the craze by combining their social media site with a mobile devices. Combine specials, events, coupons or just link a YouTube video to create buzz. Then Tweets and traffic will soon start coming your way. The next thing you know your site's search engine ranking will begin climbing and so will your Google . But the best part is, you'll be connecting with your client base in a real-time way and they will give you valuable feedback.
  5. Location Based Marketing and Passbook – Your small business needs to be found on the web. Up to now, it meant Foursquare and Yelp. While this still is true, you also have to start looking into new technology like Passbook also. Passbook is a great new app that enables its user to store all kinds of things like boarding passes, gift cards, coupons, store cards, coupons and all sorts of mobile payments.

The most critical thing for local businesses is to collect knowledge and always keep learning. Remember, it doesn't have to be hard and it doesn't have to be extravagant. You just have to start where you are and never stop learning.