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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

How your business can benefit by employing infographics

easelSo should you use infographics in your business? Infographics have become all the rage, no doubt because we all seem to need pictures to process anything these days instead of the written word. So Al Gore invented infographics (purely conjecture) to help us tell our stories. And help they do! Based on research from 3M (maker of Post-its, among other things), visuals are processed 60,000X faster in the brain than text. It’s no real surprise, then, that people have quickly adopted these visually pleasing illustrations as marketing tools. Here’s a nice example of how one online marketer is using infographics to grow his business.

There are a number of great reasons why you should think about using infographics in your business. Here’s just a few:

  • They are visually impactful and easily scannable, both aspects that match up with today’s web user
  • They are excellent vehicles for offering facts easily and in a neat, focused fashion.
  • They lend authority to your expertise on the given subject
  • One of the greatest advantages of using infographics is because they can go viral, which can often bring about large traffic spikes and search engine benefits
  • As images, they can be easily shared, which offers a number of benefits (as stated by research conducted by social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)

And to illustrate some of the power of infographics, what better way than—you guessed it—check out this infographic from WebmarketingGroup.co.uk.

Want to produce your own infographics?

Want to produce your own infographic for your small business? There are a growing number of sites and tools coming around now that enable you to dive in and fashion stunning infographics. At the most basic level you can create them in PowerPoint, which is less difficult than you might think. If you’re seeking a bit more advanced or polished option, you might look into a tool like Visual.ly, where you can customize existing templates to your needs, or perhaps, use a service like PiktoChart or Infogram.

What if you can’t design a whit?

Outsource it! Sometimes we don’t have the time, inclination or skills to get this type of work done, especially if you’ve never done any work with images before. No worries, you'll find great designers on the web just dying to create your infographics. Some of the places that can assist you in this regard, and usually at reasonable cost, include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. You should definitely see samples, set parameters and expectations, and are equipped to communicate your vision clearly with your outsourcer, so there are no surprises!