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How Does Your Email Look on Various Mobile Platforms?

mobileIt’s tough enough ensuring your email marketing messages get through without making the task even more onerous. Making certain you are optimizing your marketing emails could be the difference in success or failure in your campaigns, especially as mobile email open rates are growing rapidly.

Mobile email opens are exploding!

Mobile email has become the most opened email, surpassing desktop with a robust 36 percent, according to Knotice.com. Combine that with the reality that email is the favored online communication mode of 74 percent of all adults, and you begin to see why it's so important. It's not simply phones either. Tablets are beginning to take a major share as well, as ReturnPath reports that iPhones account for 59 percent, iPads 26 percent, Androids 14 percent and Windows phones bringing up the rear at less than 1 percent.

Here are a few tips for optimizing your emails for mobile

So just how can you go about optimizing your marketing emails? Not to fear, we won’t leave you in the lurch! Here are a few must-do tips that will help ensure your messaging appears the way you’ve intended it to!

  • Keep your messages short. People, especially on mobile devices, have a short attention span. Create punchy, enticing subject lines and content that keeps people engaged.
  • Keep image files small, as large files take considerably longer to load, you don’t want people leaving before they even get a chance to see what you’ve got!
  • Try for a font size of at least 14. Something smaller may be automatically changed, and mess with the way you’ve laid out your formatting.
  • Make sure any calls to action are big enough for easy tapping. The average adult fingertip measures around 45 pixels, so keep that in mind.
  • Test your emails on several platforms before sending them out. Better safe than sorry!

Optimizing your emails for mobile isn’t something you should get to when you can – it's a big deal you ought to do today! You can be sure your competition is!