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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Content Marketing: What It Is and Why You Absolutely Need It!

socialContent marketing might be a term you’ve heard tossed about lately, but still might not know precisely what it means for your business. Simply put, content marketing is the practice of creating, collecting, and making available fresh content for your readers. This can easily appear in many forms, such as blog posts, articles, whitepapers, short reports, videos, podcasts, ebooks, social media and more. We live in an age that treasures information, and the more you can provide your readers with the more authority you will carry in their eyes, which can often give you better rankings, more traffic, links, and sales.

Content marketing is getting more and more popular

According to BusinessBolts.com, this year some 74 percent of businesses anticipate doing an increased level of content marketing. Just 4 percent are not. There are many reasons for this, among them cost-effectiveness, near-instant results and control over the medium. With content marketing you are able to shape your message, control the flow, and utilize many different mediums to get your content to your market. For example, an article or blog post could be written, posted on your site, excerpted in social media, made into a video or audio and social bookmarked across the web. Repurposing your content for various platforms is the order of the day. Moreover, this can happen often, and an entire content marketing campaign can be realized quite swiftly.

A real-world illustration of how content marketing can rock your sales

The New York Times profiled a Northern Virginia company, River Pools and Spas, which had watched as their sales plummeted as a consequence of the housing recession of 2008. Incoming orders (average $50,000 per order) withered quickly from around six a month to less than two! Their earlier advertising budget of $250,000 yearly on radio, TV and pay per click advertising simply had to go. Owner Marcus Sheridan launched an aggressive content marketing campaign consisting primarily of blog posts and videos, and within a relatively short time, had not just regained what was lost but beat pre-recessions sales figures.

Content marketing can and should be a major piece of your online marketing strategy for 2013. The great thing is that it’s all within your control!