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3 Easy Ways to Boost Your Social Media Mojo

what-is-seoWay back in the day (last year) it was a relatively simple undertaking to rank your pages in Google’s search engine results. Optimize the pages, have decent, unique content and create a slew of backlinks to them.

Unfortunately, that’s no longer the case!

Google, in their quest to develop a more relevant, social selection of search results, has made the game a bit more complex. In addition to being sure we are still performing most if not all of the above tasks, social signals are now playing a vital part in the Google search results algorithm, the formula used to determine where our pages rank in the search stratosphere.

So exactly how do we create these “social signals”?

So how do we do this without tearing out all of our hair? Here are three easy methods for you to quickly increase customer engagement, increase your audience, and boost word of mouth concerning your business.

  1. Use images and videos – Like it or not, we are now a society that thrives on images. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see as opposed to read. According to Facebook photos and videos attract 53% more “likes” than text alone.
  2. Do it later on in the day – Customer engagement by way of likes, shares and follows, are occurring later in the day, based on this infographic. (See, you wanted to check it out, didn’t ya!)
  3. Be quick to respond – Getting people to respond to you is hard enough: don’t leave them hanging! Be sure you develop the practice of replying to comments, tweets and status updates at the earliest opportunity. You’re wanting to engage, not find a way avoid this!

Here’s an awesome example of a business getting imaginative with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, enabling customers to look through and see what they have to offer. Your business can also find new customers and further engage with those you currently have by using these simple suggestions!