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The pros and cons of developing a mobile app for your small business

what-is-seoYou might have been considering whether or not it’s advisable for your business to spend the time and money required to develop and implement a mobile app for your business. Does a mobile app even make sense for your business? What would it cost? Who’s going to update it? These and several other questions need answers if you want to really make an informed decision. Let’s examine some of what you need to know.

The Pros and Cons of developing a mobile app for your business

Pros:

  • Over 50 percent of adult Americans are employing smartphones for both consumer and business purposes
  • Keeps your brand visible in the marketplace
  • Increases customer retention and loyalty, as the app is always in front  of them
  • App users typically spend far more time on apps than on mobile sites
  • Usually load faster than mobile sites
  • Available offline, though they would have to login to purchase, or perform any other action

Cons:

  • Mobile apps need to be made for each different mobile platform
  • Mobile apps require perpetual care, both as regard fresh content as well as technology updates
  • Mobile apps are not as easy to optimize as a mobile website
  • Mobile ads may well serve the same purpose
  • Can be wildly expensive! While there are a few Do It Yourself solutions, they are minimal in functionality and hard to update.

We all know that there are as many uses for an app than you could ever imagine, but some are superior to others. Here is an example of how apps were created in the health care market. Making sure your app is useful and not a mere novelty goes a long way toward helping you make your decision. While it’s a given that you need a mobile version of your website, the question of whether or not you need to shell out what might be big bucks for an app is one you ought to examine thoroughly. Take the time to weigh the pros and cons for your business before you decide to leap into building a mobile app!