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Facebook Ads: It's the Image, Stupid!

imagerepUtilizing Facebook ads can be one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for various other purposes for your website. A Facebook Ad campaign is a snap to put together, has great demographic targeting tools, and can be up in a matter of minutes. One thing to understand is that the answer to getting the best results and return on investment (ROI) is via the use of the most appropriate and effective images available. It's been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s have a look at some useful methods for getting the most from your Facebook ad images.

5 Awesome Tips for Facebook Ad Images

Creating an ad that makes a real impact and statement for your product or services is a matter of standing out from the rest. Listed below are five ways to do just that!

  1. Use very high quality stock images – Because your images are going to end up very small, make certain you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will be fine, as even these are going to be cut down to the size of a postage stamp (110x80 pixels).
  2. Crop your photos to deliver maximum impact – Crop your photos closely to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. When utilizing product images, get close!
  3. Choose eye-catching colors – Using bright, visually arresting images is going to do wonders for your click-thru rates. So many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose the most attractive images you can find! – Unless you are going for a certain statement, select the most attractive photos you can find. Everyone is attracted to beauty. Period. This is not to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Employ humor if you can – Everyone loves a good laugh. If you have the chance to inject a giggle into your ad, don’t pass it up! It will definitely result in a higher clickthrough rate!

For some good illustrations of these ad-image principles in action, check out this great article at Search Engine Watch.