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Take Charge of Your Online Reputation Management

shakeThink your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about buying a product after reading a negative review online, and over 84 percent say they find online product reviews as being a trustworthy source of information.

This leads to one simple fact: when those negative reviews or complaints appear, (and they will!) you need to take them seriously and take countermeasures to lessen the negative effects!

Let’s check out five proven ways to do that.

  1. Look at your search results monthly – Monitor your company’s name in Google at the very least once a month. Use Google Alerts or to inform you when there is any activity involving your company name or important keywords. Also, look beyond page one of the search results; unfavorable entries can gain traction and end up on the first page tomorrow.
  2. Deal with negative content ASAP – Do your best to contact the individual that posted the content in question as soon as possible, especially if they are an unsatisfied buyer. Do your very best to handle their concerns in a positive manner. Don’t enter into a public tussle with them! You won’t like the results.
  3. Use your company’s name in your page optimization – Make sure your pages as well as other content are using your company’s name in keywords, tags, URLS, and titles. The more pages you own that bear your company’s name, the better the chance Google will view your site as the authority for this keyword (your company name) and give you higher rankings. Also, most negative content will more than likely not have done any SEO.
  4. Create more content channels with your brand – You can use free blogs like, or even subdomains of your own site for this, along with your social channels such as YouTube, Facebook, and Google , will help keep the company name prominent. Post fresh content to these channels also, so they retain their search positions.
  5. Ask your customers for reviews – The most obvious and by far by far the most useful tool for successful online reputation management is to ask your satisfied customers for a review. Stimulate and even reward reviews. This is also your very best source of social proof!

Follow these tips and safeguard your good name! It’s the right thing to do.