We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Green marketing: a smart move for your local business!

redwoodDon’t look now but Earth day is here again, and this might be a good opportunity to analyze how Green Marketing may benefit your company by appealing to your environmentally conscious consumers. Green marketing is not only an excellent way to preserve our dwindling natural resources, but it is often a deciding factor with regards to consumer purchasing decisions. Beyond the benefit that Green marketing has for our environment, it can work wonders for your company’s public image as well! This really is turning out to be a critical factor for many people weighing where and who to purchase from these days. There are a growing number who will pick an eco-friendly choice over another company isn’t simply on that fact alone.

How to attract and appeal to socially conscious consumers

Don’t be shy about promoting that your business is embracing a green marketing initiative. Using the media is an important way for many companies to emphasize their green practices, while strengthening their public images and generating positive reputation. According to a report by D S Simon Productions, "media initiatives with a corporate social responsibility focus generates 35-50% more positive media coverage on television, radio, web and social media than comparable programs without the CSR hook". See about developing “green teams” in your company that can get employees fired up to do their part as well. This can help brand your business as one that really cares about conservation and green marketing. Seek out organizations like EarthShare to help with this.

How Arya Cleaners went green and it paid off!

Arya Cleaners, a dry cleaner in Chula Vista CA, went all in for green marketing and it paid off handsomely. Replacing their natural gas burning water heaters with a new technology that transfers heat from the boiler to their commercial laundry machines, upgrading their company vehicle with a fuel efficient clean burning delivery van, and also by using wet-cleaning technology that reduced their use of PERC (perchloroethylene), a harmful chemical solvent used by dry cleaners, by 90%, are just some of the steps they took.

These changes resulted in Arya Cleaners being named a Small Business Excellence Award Winner, being a Certified Chula Vista Clean Business, and getting the Mayor’s award for excellence in 2009 for green friendly business practices. Arya has clearly succeeded in branding themselves as being an eco-friendly business. The methods will vary for each industry, however the results can be worthy of the effort!