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5 Easy Ways to Spruce Up Your Site

cleanJust like your home, your business website also needs a spring-cleaning. It’s easy to let things slide, and the results of that could be a steady decline in traffic, reputation and ultimately sales. This can be a relatively insidious way for you to lose traction with your website, as you don’t immediately see it happening. But it’s very real, and will have very real results.

So in the spirit of prevention, here are 5 ways you can make a huge difference in how your sites appear, operate and prosper.

  1. Are your pages loading quickly? – It’s been said you've got less than 10 seconds to load your page or the majority of people will abandon and head for faster, greener pastures. If your site is image heavy, and packed with flash, you may well need to optimize for faster performance. Moreover, Google will penalize your site in the search rankings should your pages load too slowly.
  2. Defunct products, programs, and links – Make sure and take out old products, programs and especially links that are no longer relevant. Nothing irritates a user more than heading someplace and finding they can’t get there or the item is unavailable. Dead links and 404 pages will also affect your search rankings, as well.
  3. Old content and images – Likewise cull out stale, no longer relevant content and images. Your old pictures from your company picnic in 2007 may not be considered fresh content, and that is what people and search engines both want!
  4. Social media – Be sure that your social media buttons not only link to your current social media sites, but that you are up to date with them. Pinterest and Instagram are later entries that may not be represented in your social buttons.
  5. More fresh content that rocks – There isn't anything you can do to help in this respect more than to inject a fresh dose of new, relevant to 2013 content! If you have content on the first page of your blog that is more than a month old, you definitely ought to be more aggressive with your content strategy.

Break out your virtual broom and start sweeping. Your visitors will thank you!