SMS marketing, which stands for simple message service, has shown to be a more than feasible alternative to email marketing. It’s getting harder and harder to find those who are not using text messages in one form or another, and they are not only the realm of pre-teens.
Why you ought to give SMS marketing a long look
The primary reason savvy marketers are giving text messaging a go is because of how the medium causes individuals to respond. According to CallFire SMS text messages have a 98 percent open rate and a massive 83 percent are opened in the first three minutes! Furthermore, promotions using SMS are found to be redeemed at 20 percent or higher, compared to traditional media such as coupons, newspaper ads, radio, or direct mail, which average rates of two percent. Not just that, CallFire further reports that the return on investment can be far higher than in more traditional media. With a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, it works out to less than .30 cents per customer in your door.
4 Ways to make your SMS marketing campaigns a success!
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