Tips to Make Your SMS Marketing Campaigns a Success

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Category: Our Blog

Created on Tuesday, May 07 2013 10:53

Written by Wes

SMS marketing, which stands for simple message service, has shown to be a more than feasible alternative to email marketing. It’s getting harder and harder to find those who are not using text messages in one form or another, and they are not only the realm of pre-teens.

Why you ought to give SMS marketing a long look

The primary reason savvy marketers are giving text messaging a go is because of how the medium causes individuals to respond. According to CallFire SMS text messages have a 98 percent open rate and a massive 83 percent are opened in the first three minutes! Furthermore, promotions using SMS are found to be redeemed at 20 percent or higher, compared to traditional media such as coupons, newspaper ads, radio, or direct mail, which average rates of two percent. Not just that, CallFire further reports that the return on investment can be far higher than in more traditional media. With a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, it works out to less than .30 cents per customer in your door.

4 Ways to make your SMS marketing campaigns a success!

1. Be sure to deliver value – Be sure that you’re not wasting their time! Give great value, whether you’re delivering a palpable offer or just directing them to some place where they can consume more great content. Deliver Value!
2. Keep messages short and personal – This medium is based on trust and familiarity, so do your best to enhance that by personalizing your texts and keeping them short and to the point. Even marketing messages could have a friendly tone. A message like, “Hi Mark, Thank you for your business! We look forward to serving you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
3. Use a call to action – Lest you forget to do this, here’s your reminder: ask for the wanted action! For example, ask them to “Text SaveNow to 123456 to get a 10% off coupon today.”
4. Measure your campaign’s results – Mobile text messaging is fantastic for as it provides a wealth of ways to measure how your campaign has been doing. You can view how many people opened, followed and took action, and what action they took.