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10 Ways to Get More Customers to Open Your Emails

emailImproving the email open rates of your existing list is very high on the list of best ways to improve your bottom line easily. It's far easier to market to a person that has done business with you rather than acquire a new customer, and requires not as much work as you might think. With an industry average of around 27.4 percent, it's important understand your open rates, and how you can enhance them.

So without any further fanfare, here's our down and dirty 10 best tips for improving your email open rates.

  1. Create something worth reading - No doubt, the simplest way to get your email opened is to write something your email list can't wait to read more of.
  2. Don't' write War and Peace - None of us has enough time in their own day, and long emails that meander and don't deliver on the promise are one way to keep them from opening again. Also, you'll want to make use of optimum sending times.
  3. Use your subject line wisely - Here is the single biggest element that effects whether or not your email gets opened. Take the time to craft great, non-spammy subject lines.
  4. Make good use of your first line - Like the preceding, the first line of your email, often populated with something like, “If you don't see any images in this message…” is visible in their inbox. And this also is valuable space, and don't waste it!
  5. Give them what they really want! - You should definitely attempt to provide solutions.
  6. Offer deals and savings - Everybody wants a deal, and email is an excellent way to communicate any deals or specials your business is offering.
  7. Teach - Presumably they are viewing your email and or newsletter because they would like to learn something from you. Don't disappoint!
  8. Be entertaining - Don't be StatMan. Don't be afraid to inject humor, wit, and a little controversy on occasion.
  9. Is your “From” line recognizable? - Make certain this is actually the person or company you want to brand, as this builds trust over time.
  10. Be sure and resend your unopened email - Quite simple to do, resending your unopened email is an easy way to improve your open rates.