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How to Use Twitter #Hashtags in Your Small Business

twitterKnow what a #Hashtag is? If you're not a social media expert, and particularly Twitter, you may not have a clue what a #hashtag is. No need for that to be the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users add hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.

#Hashtags guidelines

Make sure the keyword you are using is not in use somewhere else, or you may be in for a huge surprise. This involves doing a little research (a search on Search.Twitter.com) to determine if that keyword would be a sensible choice. Also, don't use deceptive #hashtags, even with significantly trending keywords. This will definitely NOT work in your favor. And above all, proofread before you create that #hashtag, lest you become a victim of your own hashtag.

4 Ways to win with #hashtags

  1. Make your #hashtags short and direct - Making it brief and direct is the best approach to win with #hashtags. If you need to combine more than one, fine, but don't string together a small army of them, as that will annoy your readers and label you an amateur.
  2. Make them memorable - An unforgettable #hashtag is one that will be shared widely. Give some thought and you just might have it go viral.
  3. Use them on your other social channels - A #hashtag wants desperately to be shared, and you can nowadays do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This can really help to help sear the #hashtag into the minds of your readers.
  4. Make use of keywords - If at all possible, work in your brand or major keywords. It is not always feasible, so choose judiciously.

Make the creation of memorable #hashtags a to-do item in your social media marketing checklist. It can work to keep your brand and buzz in front of your social media audience!