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We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Don't Get Left Behind - Embrace SoLoMo Today!

socialIf you haven't yet incorporated the concept of SoLoMo, (social, local, mobile) it's high time to get plugged in and realize how and why this is the most important direction for your small business to embrace.

What is SoLoMo and how will it help your small business?

The union of these three was virtually inevitable. As location based services have become ever more advanced, tracking our every move, it was not a real huge step to having businesses reach out and touch someone, (like you!) with location based notifications and offers. Pew Internet & American Life Project recently found that around 74 percent of smartphone users use their mobile devices to acquire local information, and about 18 percent use them to check in on local businesses with geo-location services like Foursquare, Yelp and others. As more mobile users are seeking local products and services, either you and your company will discover a way to serve these people, who are out, phone in hand and wallet virtually open, or you'll notice that your competitors will!

3 Ways to your business can employ SoLoMo

  • Utilize social media - Using your social media accounts, such as Facebook, Twitter and others to interact and inform your audience is an excellent and inexpensive method to build relationship and your brand at the same time.
  • Be visible locally - Make full use of local search directories that are suitable for your company, and actively target your local customers.
  • Spend some on mobile marketing - Mobile ads are returning excellent ROIs, since most users who are searching local are out there looking for it in the field. Also, some local advertising techniques are cheap or free, such as check in deal on Facebook or FourSquare.

A great example of SoLoMo in action is exemplified by Walgreens. Checking in with Foursquare gives their customers coupons and a great deal more! SoLoMo isn't going to do anything but expand dramatically, so spend some time to ensure that your small business is ready for it!