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5 Reasons Your Business Should Start Using Google Hangouts

google_hangout_logoGoogle is known for developing new programs and then getting rid of them when they don't work out. Anyone recall Google Wave, Google Buzz and now Google Reader? While many have predicted a very similar fate for Google , an addition to that one may just save the day. Google Hangouts is Google's latest addition, and one that really has a lot of usefulness. (Particularly for marketers!)

Google Hangouts - The Short Version

A drop dead easy tool for teleconferencing that can replace or augment your present webinar or online seminar solutions. Linked to your Google account, a hangout is a breeze to launch, and has several attractive features for marketers. You and up to ten other participants, along with any number of other viewers can see your hangout live. It can be broadcast from your Google page, YouTube channel, or a page on your site. Google records the Hangout, and then a few minutes after you're done, sends a YouTube URL to you, which you can then use in many ways.

Marketing with Google Hangouts

Here are 10 good ways to use Google Hangouts in your marketing.

  • Webinars - Tired of expensive GoToWebinar fees? Now you have a free alternative!
  • Conferences - Setup shop at any conference you happen to be attending and share the event!
  • Meetings - Hold virtual meetings in an informal, yet immediate venue.
  • Product Launches - Create a buzz to help your product launch gain traction.
  • Interviews - Interviewing people made easy with Hangouts! Recorded, and transcribed.
  • Product Demos - Show off your products or services in a Hangout.
  • Virtual Press Conference - Share newsworthy items via Hangouts.
  • Live Streaming Events - Would you like your own weekly live TV show? Many marketers now use Google Hangouts for precisely this purpose.
  • Q & A with Customers - Discover what your customers want and need easily. Great trust builder!
  • Podcast from your Hangout - Making a Podcast to share through iTunes is yet another way to share your content.

If you're not using Google Hangouts as an element in your marketing mix, you're totally losing out on a great opportunity to engage with your audience in a more intimate, immediate way.