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Simple Ways to Breathe New Life Into Your Email Marketing Efforts

emailYou may have heard all sorts of disparate predictions concerning the demise of email marketing, but what the evidence shows is that it's still a very integral component of your online marketing mix, both now and in the future. According to Sign-Up.to's 2013 UK Email Marketing Benchmark Report, there has been a strong increase in average email open rates, rising from 18.35 percent to 21.47 percent in the last year. Also, (and even more exciting) the average return on your email marketing investment is currently a mind-numbing $44.25 for each dollar spent. (iContact)

So how do you to take advantage of this?

Here are 5 easy ways to get your email marketing efforts heading in the right direction!

  1. Create great subject lines - Headlines matter, as your open rates will tank if you overlook this aspect. Invest time to craft a subject line that makes people want to open your email. This is usually a combination of curiosity, excitement, urgency, beneficial and spam compliant.
  2. Write amazing content - After your subject line, nothing will get your emails opened and read more frequently than delivering jaw-dropping content. Content people can't wait to open and read. I'm subscribed to several lists like that, where I open and read every word immediately. Aim to be one of those!
  3. Incorporate social media - This is a simple way to spread your emails around, especially those with terrific content. Implement social sharing buttons in your emails, and encourage your users to use them. This can result in easy new opt-ins.
  4. Send mobile-friendly emails - Given that 64 percent of decision makers read their email on their mobile device,(TopRankBlog) and the average person checks their smartphone some 34 times a day, do you need any more convincing to make your emails mobile friendly?
  5. Send email more often - This is one we often hesitate at. No one wants to keep harrassing people who don't want to read your messages. Sure, if you're selling some shiny new object every email. Rather, make sure you keep sending excellent content that people simply can't wait to read. Copyblogger reports that very often your unsubscribes actually decrease if you mail more frequently.