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Should Twitter be Part of Your Online Marketing Strategy?

twitterTwitter announced on April 30th that its ad platform is now accessible to all that want to give it a whirl. For more than a year testers have been using this system, and Twitter has been asking for user feedback and tweaking Twitter ads. The significant difference in this ad platform is that you are charged when anyone follows your promoted account from your ad, or someone retweets, replies, favorites or clicks on your promoted tweets. It's been a while coming, and the jury is still out exactly how effective it's going to be, however, many of the questions it brings to mind are indeed interesting. Like, for example, is Twitter now a viable substitute to Facebook? Who wins in a head-to-head showdown?

Facebook vs. Twitter!

Not so long ago, this would have been no contest. Facebook had it over Twitter in spades. However, now you can make a case for either or both. Certainly, there are lots of variables to factor in your decision of which platform to concentrate on, and the answer may be different for every business.

The Case for Facebook

Besides the well-known business pages that are getting more and more useful, the grasp of its network is definitely incredible. With more than a billion users, Facebook has developed into a lot more than a place where one can catch up with with old school chums. Now, with well-oiled Facebook Pages, relevant groups and an extremely robust ad platform, you have most everything you could desire in a social media outlet.

Twitter's Up

Twitter gets the advantage of immediacy, and features a number of extremely useful applications, like advanced search for leads, the cabability to use embedded Tweets as testimonials, and it's an excellent platform for customer service. Inspite of the obvious differences in the length of the information you can share, Twitter's speed and agility have definitely brought it into the playing field with Facebook.

Spend some time to find where your market is, and what social outlets they utilize best, and then see if that one (Or both of them!) fits your business!.